Looking into the past and redefining the present of fashion collections

How can designers, manufacturers & end users be a part of the change?

Based on transparency and "behind the scenes" of clothing production the concept aims to raise awareness for the end users on the preciousness of owing knitwear or any piece of clothing. 

It is essential to focus on awakening curiosity in consumers and to question the way fast fashion is put together.

Key elements in the design process are learning from the past through transmission of knowledge within handicraft and moreover the way we used to handle our clothing.

​1# DESTRUCTION
Inspired by man made nature destruction and the Wabisabi mindset "Nothing lasts, nothing is finished and nothing is perfect"

2# PERSONAL DNA
Going against the global "uniform" created by the fashion industry encouraging people to embrace their individuality and tell their story. 

​3# TRANSMISSION
From generation to generation the value of handicraft is transmitted and knowledge from the past and our heritage is accomplished, giving value to the hands behind each garment.